Euler Motors has rolled out the NEO HiRANGE electric auto-rickshaw with a headline price of ₹3.09 lakh. It’s aimed at drivers and fleets who work short, frequent city hops and want predictable costs with quieter operation. Detailed specs are expected to follow, but the positioning is clear: dependable range, low daily running costs, and fleet-ready tech.
Fast facts
- Starting price: ₹3.09 lakh (on-road varies by state taxes, insurance, and local incentives)
- Segment: Passenger EV three-wheeler (urban and last-mile)
- Core promise: Real-world range and durability over spec-sheet showmanship
- Ideal users: Owner-drivers, ride-hailing partners, and small/mid fleets
Price, booking, availability
- Where to buy: Authorised Euler Motors dealerships and official online channels
- Booking: Expect a token amount; confirm refund terms and waiting period in writing
- Delivery: Allocation differs by city; high-demand markets may see longer queues
- Incentives: Central/state EV benefits and municipal permits can reduce effective on-road cost
What the NEO HiRANGE sets out to deliver
- Battery and range focus: A lithium-ion pack tuned for stop–go traffic and consistent daily mileage
- Simple charging: Overnight AC charging at home or depot using a compatible charger; time depends on battery size and charger output
- Built for long shifts: Sturdy frame, weather protection for electronics, and a cabin that prioritises visibility and quick ingress/egress
- Fleet readiness: Telematics options for live location, driver insights, and preventive maintenance (features may vary by variant)
Comfort and safety touchpoints
- Noticeably quieter than ICE/CNG autos, which reduces fatigue for drivers and passengers
- Driver aids like regenerative braking and hill-hold are increasingly common in this class; expect at least basic assistance features
- Practical touches: easy-to-clean surfaces, usable storage, and straightforward controls
Running-cost snapshot (illustrative math)
Your numbers will vary by route, load, and driving style. Use this as a planning tool.
- Daily distance: 110 km
- Energy use assumption: 0.075 kWh/km
- Electricity tariff: ₹8/kWh
- Energy needed: ~8.25 kWh/day
- Daily electricity cost: ~₹66
Compare that with a typical CNG day:
- Fuel spend for a similar route can land around ₹240–₹330 (city-dependent)
Even before maintenance savings, high-utilisation drivers can see a meaningful monthly gap in energy/fuel spend.
Who should consider it
- Drivers running predictable urban loops who want lower per-km costs
- Fleets prioritising uptime, depot charging, and centralised data
- Mobility platforms needing connected vehicles and consistent day-to-day range
Who might skip it (for now)
- Operators without reliable access to overnight charging
- Buyers who need confirmed spec-sheet performance (payload, motor output) before deciding—wait for the full brochure
Alternatives to cross-check
- Mahindra Treo
- Piaggio Ape E City/FX
- Bajaj RE electric range
- Kinetic Green Safar (in select markets)
Compare on real-world range, battery and vehicle warranty, service coverage in your city, finance terms, and telematics support.
What we’re still waiting to see from Euler Motors
- Certified range and battery capacity
- AC charging time and charger specifications
- Motor output and variant-wise features
- Warranty terms for the battery, motor, and vehicle
Buying pointers (save time and money)
- Drive your actual route on test: include flyovers, full passenger load, and peak-hour traffic
- Ask for a written TCO sheet: EMI, routine service, common wear parts, and downtime expectations
- Get warranty clarity: battery years/kilometres, vehicle coverage, exclusions, and claim process
- Plan your charging: socket type, installation help, and whether a home/depot charger is bundled
- Paperwork ready: ID, address proof, permits; fleets should keep business KYC handy
- Verify incentives this month: central/state benefits and municipal permits change often
FAQs
Is ₹3.09 lakh the on-road price?
- No. It’s the starting figure. On-road pricing varies with RTO charges, insurance, handling, and incentives in your state.
What’s the exact range and charging time?
- Await the official spec sheet. Expect certified numbers plus real-world guidance once brochures are published.
How do I book one?
- Visit an authorised Euler Motors dealer or the brand’s website/app. Get booking amount, cancellation terms, and delivery ETA in writing.
Are subsidies available?
- They differ by state and evolve with policy. Your dealer can confirm eligibility and required documents for your city.
What warranty is included?
- EV makers usually separate battery and vehicle warranties. Confirm coverage duration, km limits, and exclusions before you sign.
Editor’s note
This article summarises the launch and typical segment expectations. Some details are pending official confirmation. Always verify specs, pricing, incentives, and warranty terms with an authorised dealer in your city.
Vipin Jaiswar is the founder of EV Car Autos, a platform dedicated to covering the latest news, updates, and insights on electric vehicles. With a keen interest in the future of mobility, he writes about new launches, technology trends, and practical tips for EV enthusiasts. Through EV Car Autos, Vipin aims to make information about electric cars simple, reliable, and accessible to everyone.